They say everyone gets their 15 minutes of fame. Well, we didn't have 15 minutes, but we did get about 15 seconds on national television and it was so much fun!
Just a few days prior to Thanksgiving 2015, we were contacted by a correspondent for The Today Show on NBC. She was reaching out to see if we would be willing to send a couple of our signature Bourbon Bundle gift baskets to Rockefeller Center so we could be featured in a gift segment on NBC the Saturday after Thanksgiving. Our answer? Uh, yeesss!
So we frantically packaged up gifts, tied each ribbon to perfection, and sent them off to New York City just in time for our very first television debut.
Then we set our alarms to get up early on a Saturday morning. You never know what will happen on live television, so we were still holding our breathe that this was really going to happen. With a large cup of coffee in hand, we anxiously waited to see if we made the cut.
And then it happened! Before we even got to see it air, we were getting flooded with orders into our inbox. Nashville is one hour behind the east coast, so it aired before we could see it. And people must have liked what they saw! In the first 20 minutes after it aired Eastern Standard Time, we had already exceeded our expectations for orders. Then it aired in Central time, Mountain time, and Pacific time. Everyone in the country that was up on a Saturday morning tuned into NBC saw us and so many of you came to our website to get a Bourbon Bundle for yourself or someone special.
So, we had our work cut out for us and so did our local artisan suppliers! Just weeks before Christmas, we got to work filling orders as fast as we could get them out the door. It turns out that Americans love their Bourbon and they know something good when they see it.
It was a fun experience and we're not sure what can top that, but we're ready for our next television spotlight!
- HNG -